Mexican half brothers Beto and Tato - who will eventually be appropriately nicknamed Rudo (rough) and Cursi (corny), respectively - have a typical love/hate relationship with each other. They both work on a banana plantation and live with their extended family consisting of their mother, abusive stepfather, sister Nadia, and Beto's wife Toña and their children. The family are rural peasant class and are barely making ends meet. The brother's fortunes change when into their lives comes Batuta, a soccer scout. Despite their advancing ages, both Beto and Tato are naturally gifted at soccer, Beto as a goaltender and Tato as a striker. Playing professionally has always been Beto's dream, although Tato has other professional thoughts on his mind. Batuta eventually recruits both for different teams in Mexico City. Beto and Tato's fortunes rise and fall, the falls based on those things which hold more passion for the brothers...

Three friends at a beach resort work together to stop a gang from making a potion that can manipulate people's desires.